Category: Business


E-commerce Basket Analysis: Improve Your Bottom Line with Data Mining

Customers leave tonnes of data on e-commerce websites, primarily through their shopping carts, whether they purchase something or not. Many businesses make the mistake of ignoring this information. But your online cart contains valuable insights that can help you improve your bottom line. Also called affinity analysis, basket analysis is a technique that looks at

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Becoming a Risk-Taker: The Key to Identifying Opportunities

People are naturally afraid of failure. Of course, no one wants to experience failure and deal with complicated and stressful issues in life. However, if you’re going to grow as a person and achieve your goals, you need to change your mindset. You can remain scared of failure, but you should start honing the courage

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living area

4 Surprising Reasons to Embrace a Clean and Green Home

Most people would rather spend their spare time resting and enjoying quality time with loved ones than to clean their homes. It is understandable considering everyone has a busy schedule. You may be able to live with a bit of mess and chaos, but one can’t deny the fact that living in a cleaner and

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5 Promotional Merchandise Ideas for Your Business

Every business needs to have branding. This will help with their image, as brands help associate symbols and businesses together. Take, for example, famous companies. Think of the logos, symbols, and colors they use. More often than not, these elements of branding help people remember their company. Which, in turn, helps with their sales and

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manufacturing products

Improve and Maintain Product Quality in Four Ways

Businesses are always looking for ways not only to maintain but to improve the quality of their offers. Such a strategy is crucial for every company’s growth and success. But this proves to be a difficult task. With all the possible tactics present and the pressure of knowing that your competitors are doing the same,

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visual graphic of outsourcing

3 Benefits of Globally Outsourcing Your Business Process

Nowadays, we see the prevalence of online jobs where employees are doing all their work from home. All they need is a working computer or laptop and a reliable internet connection, and they can accomplish tasks and communicate with their employers overseas. This employment model has been preferred by people of different skills, but most

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market network

Marketing Surprise Benefits and Unintended Audiences

So you’ve made the business plan and used market survey tools to determine your target market and strategize around it. ; You know who your customer is, down to their age, income and political leanings. But as some of these business owners have found, sometimes your market is not what you initially thought it was.

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waitress in a restaurant

Strategies to Improve Your Restaurant

A restaurant is a good investment for would-be entrepreneurs. However, like many businesses, you won’t make a profit immediately, and its popularity might wane over time. You’ll need to have an efficient operation, steady sales and good staff. Experts weigh in on various restaurant business tips to help improve your establishment. Hire Quality Staff The success of

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congratulating employee

Employee Recognition: What Not to Do When Trying to Motivate Employees

There’s no greater asset to a company than its employees—qualified and happy employees. Numerous studies have been conducted to understand the relationship between an employee and a business’ success better. The results are all the same. Motivated employees create a positive environment in the workplace, which results in higher productivity. Conversely, an unmotivated worker creates

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Semi truck going up hill on interstate highway

Why It Is Important to Keep a Set of Tools on the Road

Cross-country haulers are some of America’s modern-day heroes. They command one of the most formidable vehicles, the 18-wheeler semi-truck, which is one of the few trucks that can reach top speeds on interstate highways. The semi-truck (shorthand for semi-trailer truck, due to the trailers attached to them where the cargo is placed) is responsible for

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