As a startup home-based enterprise owner, it can be intimidating to think about how you can compete with the many other small businesses that are trying to gain traction online. The good news is that with the right mix of modern and traditional marketing methods (and enthusiasm and hard work on your part), it is very much possible for people to notice your brand more than anyone else’s.
For example, with good old word of mouth, coupled with solid direct mail processing and social media advertising strategies, you can propel your business to hit your goals faster. And that’s just the tip of the iceberg on the many opportunities and channels you can tap without having to leave your house. Thanks to technology, you can create a booming and thriving brand entirely from your PC.
Tried-and-Tested Marketing Strategies You Can Launch From Home
1. Create a dedicated website or social media business page for your brand
The Internet has made it possible for those without a brick-and-mortar shop to continue operating and earning revenue. Whether you’re selling gourmet food, books, or toys, or promoting a cleaning service, a website or business page will help you reach millions of potential clients around the world. As a small business owner, your first target market would your community—and there are tools offered by social media platforms or independent marketing agencies to help ensure that your ads are appearing on the screens of your target consumer based on gender, age, location, or any other parameter.
2. Focus on a specific item or service to market
Too many cooks spoil the soup, as the saying goes, and this also applies to how you market your services. Because you’re just starting out and trying to make a name for yourself, choose one main product or service from your menu and make it your flagship. Meaning, focus your marketing efforts in making sure you carve a niche for yourself with that specific product. When you become known for it, you can you try offering your other products.
3. Partner with another business to promote your company
Two heads (or three or four) are better than one. The same goes for business promotions, especially with small businesses that are trying to get attention online. By teaming up with companies that have products related to yours, you expand your scope of advertising and get more people to take notice. It’s a win-win situation for all startups and you don’t even have to pay anything for the mutual promotional efforts.
4. Mail, digital or traditional, still works
Mail works if you reach your target consumers and it is your goal to ensure that your messages are landing on the right types of people. There are plenty of direct mail data processing tools and services online to help you get this done. What’s the difference with just blasting emails to all addresses you can get? Quality and time. You get to save time and energy talking to those who might be interested in your products while making sure the exchange of information is valuable and can lead to actual sales.
With too many businesses coming and going online, you will need a boost to get to the top of the list of search results for your product or service. This is where knowledge of search engine optimization and content marketing comes in. No matter how good your product is, if Google can’t find it, neither will your customers. In today’s age when everybody is glued to their screens and consult search engines for any query, your most valuable marketing strategy would be to make yourself visible and easily searchable online.